Definition
What is a colddrop?
cold·drop /ˈkəʊld.drɒp/
noun — a physical, AI-personalised object sent to a hard-to-reach decision-maker, with a QR code to a personal landing page. A third channel alongside the cold call and the cold mail. “A colddrop has landed for you.”
verb (to colddrop) — to reach someone with a colddrop. “We colddropped the entire board.”
Where it comes from
From cold outreach, the cold first approach in sales, plus drop, a delivery that lands on the desk.
How it works
Choose an object, AI creates an image and a story about the prospect, the box lands on their desk, the QR code measures every opening. From drop to booked meeting.
How it differs
A corporate gift is about the sender. A colddrop is about the recipient, and it is measurable. Not a present, but a sales channel.