// EXAMPLE CAMPAIGNS. Worked-out models, not completed client cases. The figures show how we build and measure. Our first real campaigns are running now — results will appear here as soon as they’re in.

Campaigns// models, not completed client cases

How we build a campaign.

Three models, three drops, one yardstick: how many people scan, reply and book a meeting. The figures illustrate the approach — they don’t come from a completed client campaign.

Cake box on a deskon the desk
Model ACakeLogistics · 12 COOs

Twelve cakes for operational decision-makers.

Reaching operational decision-makers who don’t answer emails. Each cake carries an edible print of the recipient’s company building. The QR code leads to a single question: when would a twenty-minute conversation suit you? The SDR calls within the hour of every scan.

12landed
7scanned
3meetings

Example campaign · illustrative figures

Magazine with the prospect on the covervisible for weeks
Model BMagazineIndustry · 10 CFOs

Ten CFOs on the cover of their own magazine.

An opening with finance directors on long sales cycles. A magazine with the recipient on the cover stays in the meeting room for weeks, and colleagues ask about it. Meetings here often come through someone other than the recipient.

10landed
6scanned
2meetings

Example campaign · illustrative figures

Ten puzzle boxes on a meeting tablethe whole team
Model CPuzzleTech · 3 departments

One QR code, split across ten people.

Bringing an entire management team together. Eleven small boxes to ten colleagues across three departments, each holding one puzzle piece. The code only works when the team gets together to solve the puzzle. That conversation is the real product.

11landed
9scanned
1meetings

Example campaign · illustrative figures

Start with your account list.

We find the trigger, you have the conversations.

Cold call.Cold mail.Colddrop.Cold call.Cold mail.Colddrop.