Cold call.
Cold mail.
Colddrop.
We find the trigger, design the campaign and deliver it to the desk of the decision-maker you want to talk to. You have the conversation.
The first step · credited against your campaignFrom a name on your list to a meeting in your calendar.
The trigger
We find the exact reason why this particular person should hear from you, right now.
On the desk
A physical, AI-personalised drop that’s impossible to ignore.
A scan means warm
Every drop has a QR code to a personal page. Whoever scans shows interest — and you see it live.
Through to the meeting
Our team follows up by phone, email and WhatsApp until the meeting is booked.
The more digital the outreach, the more invisible it becomes.
A colddrop pays off best in three situations:
High-value deals
One account won more than pays for the campaign.
A short, targeted list
Ten to thirty names you really want to reach, not a thousand leads.
Unreachable decision-makers
Senior in the organisation, and they don’t answer your emails or calls.
What you buy is judgement, not a box.
Which accounts
We cut your list down to the names that are worth it.
Which trigger
For each account, the reason this conversation matters now. No reason? Then we don’t send.
Which mechanism
Opening a conversation, reopening a deal or getting a team moving. That decides the form.
Which object
Only here do the cake, the newspaper, the puzzle or something new come in. We choose, you approve.
The delivery
Plain cardboard, your brand inside. Everything lands on the same day, with photo proof.
The follow-up
Who calls, when, with what script. As soon as the QR code is scanned, you know who’s warm.
The evaluation
What it delivered against what it cost, per account, in your client portal.
Four rules we never break.
Never spoken, senior in the organisation
Then the package sparks a conversation in the corridor. Shareable, visible, something people gather around.
You talked, then it went quiet
Then not a surprise but a reminder. Something that refers back to what you discussed.
The decision sits with a team
Then one campaign across several people, where nobody can get to the result alone.
No trigger found
Then we don’t send. A package without a reason is a gift, and a gift gets a thank-you.
Ad registers (EU)
Whoever advertises also measures. Whoever just stopped has budget free.
Sales vacancies
An open SDR role is an outbound problem with a budget.
Trade show participation
Proven willingness to pay to meet decision-makers in person.
Your own CRM
Stalled proposals and expiring contracts.
Five roles send colddrops.
Each with its own trigger. 32 moments in total.
The proposal that went quiet, a new decision-maker in the seat.
See 8 moments Customers7 momentsA renewal coming up, something that went wrong.
See 7 moments Talent6 momentsAn offer on the table, the candidate who dropped out.
See 6 moments Events6 momentsThe week after the trade show, your own customer day.
See 6 moments Leadership5 momentsA change that has to land, an acquisition conversation.
See 5 moments What we don’t sendYear-end gifts, thank-yous without a reason and lists of a thousand names.
Read why →What we’ve already sent.
A logistics company posts an SDR vacancy and advertises on LinkedIn. They want to grow, but their outbound is stuck.
The decision sits with the management team, not one person. So one campaign across four names.
A puzzle: the QR code runs across four pieces. The only way to reach the page is to get the colleagues together.
Whoever scans has already brought the team in. You call within the hour, while the topic is still on the table.
A lead is a name. A colddrop is a door that opens.
- ✕You pick an audience, the algorithm picks who sees you.
- ✕A form-filler often wanted the giveaway, not you.
- ✕Scrolled past in a crowded feed, in one second.
- ✕Unknown quality, often shared with others.
- ✕The decision-maker you really want never fills in a form.
- You choose the exact names and companies.
- The decision-maker you’ve wanted to talk to for months.
- Physically on their desk, impossible to ignore.
- Proof of delivery — a scan means they’re warm.
- You reach precisely the person who’s out of reach.
The package opens the door. The follow-up keeps it open.
Per campaign and per drop, you see who opened the box, who replied and which meeting came out of it. Whoever scans is warm. That’s when you call.
I build AI that writes emails. That’s why I know what an email is still worth.
Since 2021 I’ve been building automation for Flemish SMEs with AI-Studio. AI that answers the phone, follow-up that goes out on its own, and yes, systems that write emails too. I know those machines, so I know what they do. What used to take an hour now takes three seconds, and everything that becomes free gets ignored.
What’s left is what a model can’t make: something that’s actually there. You can’t click away a box on a desk. The AI is still there, but now it’s in the right place: in the image on the cake, in the page with your name on it, in the research into why you’re knocking now. Making is machine work. Arriving is human work.
Every campaign is conceived, made and sent from here. I take on four a month, because I design them myself. And if I can’t find a reason to approach your prospect now, I’ll tell you, and we won’t send.
four a monthYou buy a tailor-made campaign, not a box.
The trigger scan
We research your accounts and deliver a plan with names in it. If you order the campaign, the scan is fully deducted.
The campaign, all-inclusive
Research, concept, object, production, delivery, a page per person, follow-up script and evaluation. One price per campaign, matched to your accounts.